Investing in display ads can be highly beneficial for businesses. They offer broad and targeted exposure online, helping consumers recognize and become familiar with your brand. Furthermore, retargeting through display ads typically generates a strong return on investment (ROI).

• The average click-through rate (CTR) for display ads, regardless of format or placement, is 0.06%. 
• The Display Network reaches 90% of internet users worldwide, including 94% of internet users in the United States.

Effective display advertising can make or break a campaign in the fast-paced digital marketing landscape. The design of banner ads plays a crucial role in capturing attention and driving clicks. 

Here are 9 outstanding examples that grab attention and inspire action.

1. Coca-Cola: Share a Coke Campaign

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Coca-Cola’s iconic “Share a Coke” campaign is a masterclass in personalization. By incorporating names into the banner design, the ads foster a personal connection with viewers, encouraging them to engage and share their experiences.

2. Dropbox: Clear Value Proposition

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Dropbox’s ads are straightforward and emphasize their value proposition. 

Using simple graphics and concise text, they communicate the benefits of their service, making it easy for users to understand what they stand to gain.

3. Nike: Bold Typography

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This Nike display ad often features bold typography that captures attention instantly. By highlighting motivational quotes alongside striking visuals, the ad creates an emotional connection that resonates with its audience.

4. GitHub

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GitHub, Inc. is a cloud-based platform that allows developers to store, manage, and collaborate on their code.

The design of GitHub’s display ads features visually appealing graphics, striking typography, and compelling headlines, complemented by a prominent CTA button, resulting in a design that is easily recognizable.

5. Zendesk: Engaging Animation

Zendesk uses animated display ads to convey complex information in an engaging way. The motion draws the viewer’s eye, making the ad memorable and encouraging interaction with their product.

6. Amazon Web Services

Amazon Web Services (AWS) provides a range of web services that deliver information technology infrastructure solutions for businesses.

The design of AWS’s display ads highlights its unique color scheme and branding, featuring engaging copy alongside a subtle orange CTA button that draws attention.

7. Instapage: Simplicity is Key

Simplicity is essential in advertising. If you don’t clearly communicate the value of your offer, potential customers may lose interest in your product. Instapage captures this concept perfectly with its straightforward message: “The most powerful landing page builder.”

8. Slack: Collaboration Made Easy

Slack’s ads clearly showcase the platform’s features with user-friendly visuals and straightforward text. This clarity in the design of banner ads effectively communicates its benefits, enticing clicks from potential users.

9. Adobe: Showcase Creativity

Adobe’s banner ads highlight user-generated content, showcasing the creativity that their software enables. By displaying eye-catching designs created by users, they inspire viewers to click and explore.

Conclusion

These 9 examples illustrate the power of effective banner ad design in driving clicks and conversions. By focusing on visuals, clarity, and emotional connection, brands can significantly enhance their display advertising strategies. Consider these examples as inspiration for your next campaign, and watch your click-through rates soar!

Ready to enhance your digital marketing efforts? Contact Tangence today to explore how expert design can boost your display ads and drive your business forward!