WHY TANGENCE / CASE STUDY
All companies want to optimize their marketing spend, but not all agencies can provide the advantages of globally distributed, in-house resources. Tangence is different, with a huge team in India that supports our U.S.-based client services and strategy experts. Informatica decided we were the perfect partner for their Cloud division, the world’s number-one provider of data integration services. Informatica Cloud required fast-turnaround design and production services for high-volume marketing deliverables associated with new software releases and launches. We helped them revamp and maintain the Cloud website, and ensure corporate brand consistency.
For more than four years, our marketing-on-demand model has consistently delivered the right results. We have been managing the website, and handling everything from web design to print collateral to their corporate presentations and tradeshow graphics.