WHY TANGENCE / CASE STUDY
For a global marketing organization, the ability to work with a single point of contact to manage a whole host of deliverables was critical for success. Dimension Data, a multi-billion-dollar IT services company based in South Africa with offices in 51 countries, chose Tangence as its one-stop shop. Our initial task was to re-think the marketing of a sub-brand – Opsource -- within the Dimension Data parent brand. We ended up rebranding and consolidating two websites into one, and redeveloping collateral including email campaigns for webinars, as well as a variety of print and online ads.
Our challenge was to help drive traffic to the new website, and increase high volume sign-ups for Dimension’s cloud offerings. From design to production, we consistently delivered fresh creative that reinforced the innovation behind Dimension Data’s SaaS and cloud offerings.