7 Email Design Trends To Increase Click-Through Rates in 2025

Creating a strong email marketing strategy is incomplete without a good email design to get maximum results out of your campaign. With more than 87% of marketers using email marketing to promote their content, a good email design influences your customers through a visually appealing, personalized experience to take desired action. 

Elements of the images, such as color palettes, typography, and icons, all contribute to making your email more attractive, increasing the chances of Click-Through Rates. For businesses, particularly focused on improving their CTA, using email marketing design services can help attract customers through compelling designs, driving more conversions with better CTR.  

With the global market of email marketing expected to cross $3.73 billion by 2032, the trends in the industry keep on changing. As businesses strive to build a strong online presence, here are the seven major email design trends to boost conversions and click-through rates in 2025.

Trend #1: Animated Product Displays Will Be In The Limelight

Animated, creative visuals are gaining popularity in email marketing. The use of GIFs, stop-motion graphics and animations is taking visual storytelling to another level. The eye movement makes your eye engage more with the products and features, and also adds a fresh look to your email campaigns, driving higher chances of conversions. 

• GIFs: Illustrate product features or demonstrations. Use a file size between 500 KB and 1 MB.
• Videos Embedded in Email: Viewers usually watch previews in the email. It is an attractive strategy to influence the viewer to take an action.

CTR TIP: Integrate direct CTA’s with like “Shop from Collection” or provide redirect links to landing pages to increase clicks and conversions.

Trend #2: Visual Content Will Be More Preferred

According to a report, more than 21% of marketers use visual content to boost their SEO. Attractive visual elements such as images, illustrations and seasonal graphics make your email more memorable and actionable. 

• Compelling visuals direct the reader’s eye to important content within the email.
• Seasonal or campaign-centric imagery can strengthen relevance and enhance engagement.
• Interactive content, including hover effects, rollovers, or clickable images, can prolong attention span, which has a strong correlation to higher CTR.

Visuals provide the reader with information quickly, which enhances the reader’s ability to engage with content in the email and raises the likelihood they will engage with any embedded links or features.  

Trend #3: Bold And Contrasting Color Palettes Will Be Widely Used 

Colors affect the psychological minds of viewers. In 2025, using bold colors and high-contrast palettes will become an important part of email marketing. Retro-inspired Y2K colors (neon, bright pink, blue) and muted, organic tones will be used in email designs, blending nostalgia with modern minimalism.

• Contrasting colors help to distinguish major content from the background, promoting readability for the main elements of the email.
• Color palettes, when carefully chosen as per your brand identity, can build brand recognition while being visually clear.

Image Source: Adobe Color

Color inherently guides attention and can change user behavior, prompting the reader to engage with content and pursue links embedded in emails.

Tip: Use black and white layouts with one brighter color, to draw attention to the main subject. Also, use colorful CTA buttons to influence the readers to take an action. 

Trend #4: Accessible and Inclusive Designs Will Form a New Trend

An email should be designed in such a way that it is easily accessible to all, and it is easy for readers to engage with your content. Accessible emails enhance user experience and demonstrate a brand’s loyalty that ultimately improves engagement. With the help of email marketing design services, businesses can create emails that are both visually appealing and user-friendly, ensuring every reader feels included and connected.

Some of the main accessibility strategies include: 

• Including Alt text for images: It ensures your content is accessible to every screen reader.
• Text with high contrast: Assists color-blind users in recognizing content.
• Readable font sizes and spacing: Helps older audiences and low vision users.
• Keyboard-accessible navigation: Allows for interaction with CTAs without a mouse.

By designing for accessibility, brands show responsibility and inclusivity which supports higher CTR indirectly.

Trend #5: Design Emails With Bold Typography

When we talk about design, typography is always the main element that determines how users interact with the text in your designs. In 2025, bold typography, large prominent text will dominate email layouts, making messages instantly noticeable.

• Bold typography creates a visual hierarchy, ensuring the readers go through the most important content first. 
• When you pair bold text with contrasting colors, you are highlighting the key message to draw user focus. 
• By making information visually different and easy to read, users are more likely to pay attention to the content of the email, which leads to a high click-through.

Apart from compelling visuals and powerful imagery, bold typography is the second main element of your email design that delivers a strong message and drives clicks. 

Trend #6: Dark Mode Will Be Prioritized More

Dark Mode is known for its eye-friendly, dynamic nature and battery-saving capabilities. From social media to email marketing, you will notice dark mode becoming a default preference. As more email platforms like Gmail, Yahoo, Apple offer dark mode in their interface, it ensures your email doesn’t only adapt visually but also feels modern and user-centric.

Image Source: Pinterest

• Dark background with light, minimal text minimizes eye strain and improves readability, especially in low-light environments.
• Buttons, images and CTAs look more vibrant on dark grounds, making the content engaging and visually appealing. 
• Emails that are more adaptive offer a seamless user experience, increasing the chances of click-through-rates.  

Trend #7:  Isometric and 3D Design Elements Will Add More Depth To Emails

Isometric design creates an illusion of three-dimensional depth, making your email designs more captivating. These types of designs make your content stand out and also make complex ideas easy to understand. 

• Focuses attention on high-value CTAs: Layered and dimensional visuals elevate buttons, links, and key messages, increasing the likelihood of clicks.
• Improves visual storytelling: 3D graphics guide the reader to products, services, or offers more clearly, which enhances understanding and increases action.
• Increases time inside emails: Compelling visuals encourage users to explore more, increasing the chance they will click through.
• Builds trust and credibility: Professionally designed, immersive emails convey the quality of the brand, making readers more comfortable engaging with the email.

Conclusion 

Email design is all about creativity and choosing the right mix of colors, graphics, images, and typography. For email marketing, the type of design matters as much as the context and helps in grabbing attention and motivating readers to take action. From animated product displays to isometric and 3d designs, these are some of the highly anticipated email design trends that will completely refine how readers interact with emails. For brands that mostly rely on email marketing, these design strategies can help increase engagement, help users with major CTAs, and ultimately drive conversions and click-through rates. 

Ready to integrate these design trends for your next email marketing campaign? Choose Tangence, your expert email marketing design services agency that ensures every mail is visually compelling, driving higher engagement and increased click-through-rates. With decades of experience in providing professional design services, we guarantee to create every design that captures attention and converts readers into loyal customers.