Inbound Marketing brings your audience to you.

The rise of social media is rapidly turning marketing priorities on their head. The focus is rapidly shifting towards programs that will bring your prospective customers to you. Tangence's Inbound Marketing solutions combine the best of social media, search, and web marketing to help you engage actively with your audience.

Analysis

The first step in creating an Inbound Marketing program consists of a comprehensive audit of the client's target audience, their sphere of interest and an audit of corporate and industry content. We then recommend a detailed Inbound Marketing strategy based on our initial analysis. The recommendations also include a comprehensive competitive analysis to compare and contrast our strategy with that of your competitor's.

Content Creation

The success of an Inbound Marketing program depends substantially on the quality of the content being presented to your audience. Tangence has developed a unique strategy that combines your proprietary content with specially selected 3^rd-party content to create a compelling and interesting content stream for your audience.

Content Distribution (Social Media)

The Inbound Marketing content is prepared for distribution via various social media channels, including business and social networks, social bookmarking, video/multimedia directories, industry directories and forums, email lists, discussion forums etc.

Content Distribution (Web)

Content is also repurposed for the client's web properties. This can take the form of website content, blog content, and forum content. Several of our clients are also using the content on industry or vertical-focused microsites and portals.

Content Distribution (Email)

An effective email campaign has to judiciously combine sales-oriented corporate content with information content that would be interesting to the audience. The content developed for Inbound Marketing already has these characteristics and, therefore, can quite easily form the basis for a corporate email campaign that combines a newsletter with promotional direct emails.

Monitoring and Optimization

We provide a detailed monthly report to our clients on the implementation and results of the Inbound Marketing campaign. An important aspect of the report are detailed recommendations on how the program is to be adapted to achieve ongoing improved results.

See how other companies are using Inbound Marketing to accelerate business today.