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Welcome to the Marketing Insider; our compilation of marketing news you really should know about. |
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| In this issue, we focus on the increasing internationalization of marketing. Marketers are already dealing with hyper-competition on the one end, and more and more demanding customers on the other. Add the fact that the marketplace is now truly global, and we face a future of exciting opportunities (or sleepless nights!). Read along as we explore this brave new “flat” world of marketing! |
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The Magic of Global Branding: Scholastic’s Spell to Keep Potter’s Surprise
The last installment of the Potter mania has initiated global branding into a management art-form. Take a cue from Scholastic’s strategy if you need to generate the marketing buzz about new offerings and still not make the present obsolete. |
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Marketers Take a Fresh Look at the Language Barrier
Using local expertise to market global brands has been a practice as old as globalization. See how the US marketers fare against their European counterparts in the battle that is global marketing. |
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Battle of the Brands for Emerging Market Hearts
In developing markets, global brands are perceived as quality products but still face challenges from the local alternatives. Here’s an overview of what brands mean for an emerging market and the future points of reference to keep in mind for global marketers. |
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Going Global
To each his own. Marketing is legal business and every country has its own set of laws violating which, can destroy any global brand. Read about what, as a marketer you need to address before making a foray into international territories. |
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IN THIS ISSUE: GLOBAL MARKETING 
