Rebranding in Style
Leveraging its multi-facet Marketing On-Demand model, Tangence helped this customer completely refurbish its brand identity.
Our marketing services crafted a marketing platform that has enabled the client to gain significant sales traction and get noticed at the industry’s biggest event.
Background
An innovative provider of SaaS-based, enterprise sales forecasting solutions was looking to re-launch the company with a brand new identity at their industry flagship event, Dreamforce. However, resources in both time and money were extremely limited, especially with Dreamforce being only six weeks away.
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The Solution
The Tangence global execution model, the ability to exploit time zone differences and bring a large team together on this important project enabled the company to achieve its objectives.
Tangence launched a comprehensive, multi-level demand generation program including a complete rebranding of their identity, website, collateral, and event signage at Dreamforce.
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The Result
The client now has a brand identity that truly reflects its ingenuity and its market presence. Not only was the event a big success for them, it created a marketing platform that has enabled the company to gain significant sales traction. Tangence continues to participate in this growth by providing comprehensive marketing services for this client.
"Brand new website, collateral, presentations, email campaigns — Tangence delivered all this and more — in a remarkable time of just six weeks. We not only made it in time for our most important event of the year, the response to our new marketing material has been incredible"
- VP Marketing and Business Development
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