Startup Revs Its Marketing Engine
Drawing extensively from Tangence’s Marketing On-Demand model, this startup client achieved unprecedented efficiency and returns from its marketing campaigns.
Swift execution and seamless management of multiple projects multiplied the impact of their marketing and yet kept the budget under control.
Background
Our client is a rising star in the world of database development and analytics. The company had proven technology, great early customer successes, and was looking to expand the sales and marketing activities to take the company to the next level. However, as a startup, the company faced two constraints: It had to be prudent with its budget, and, yet needed flexibility to react to industry and competitive challenges.
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The Solution
The Tangence Marketing On-Demand model provided the perfect blend of services and support for our client. They were able to allocate a fixed budget to all its marketing activities, and had access to Tangence’s extensive portfolio of marcomm and lead generation services. The fact that all the services came at significant discounts to traditional alternatives was just the icing on the cake.
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The Result
The economies of scale and breadth of services that the Tangence Marketing On-Demand model provides enabled the company to significantly speed up the execution of their marketing programs. In fact, the client continues to benefit from increased execution efficiencies as they continue to utilize this model on additional marketing programs.
"Tangence amazed us with their ability to quickly grasp the technicalities of our offerings and deliver customized solutions that perked up our marketing. With impeccable execution and flexible services and cost, Tangence has always met our timelines. Thank you Tangence for taking care of our marketing needs, the way we want."
- Marketing Manager
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