Kabira Revamps Its Identity
Kabira was entering new markets in a significant push to increase its revenues and market share. Kabira chose Tangence for a complete revamp of its corporate identity.
Background
Kabira has been delivering cutting edge solutions to the telecom and finance industries for over a decade. However, the company was making a strategic push into totally new markets and wanted to create a splash so it would be noticed.
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The Solution
Kabira evaluated multiple agencies before selecting Tangence for the rebranding effort. The combination of high quality, significant cost efficiencies, and a comprehensive service portfolio sealed the deal for Tangence.
Tangence started on the rebranding effort by working closely with Kabira’s marketing team to create an exciting new website, with a state-of-the-art CMS backend for ease of maintenance. The new identity was then extended to other marketing assests, including collateral, presentations, and signage.
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The Result
The new identity was well received in the industry and within a few months the company was acquired by Tibco. Of course, the acquisition resulted from the depth of Kabira’s team and technology. However, we can’t help thinking that our efforts did have a small part to play in the outcome.
"Thank you Tangence for helping us create a splash with our new identity. We are immensely impressed with your creative quality, responsiveness and costs. You helped us achieve our goals within the right time, and lesser budget"
- VP Marketing
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