IBM’s Deep Blue Sea of Content
How does a company that sells solutions in every conceivable business category tell a good story? By creating flash presentations that present the content in a consistent cogent fashion.
Background
IBM is one of the few companies in the world that does not have a problem generating content. In fact, it might be too good at it. Moreover, with products and services in virtually every technology category, IBM is constantly in need for companies that can convey its sophisticated ideas succinctly to the audience. Add to that the pressure of maintaining the brand consistency of one of the world’s most recognizable brands, and it sets a high bar for any vendor.
|
The Solution
IBM selected Tangence as one of its vendors after an extensive global RFP process. Tangence’s combination of expertise in working with technology companies, high quality of its design work, and significant cost savings were given as the reason for our selection.
|
The Result
Need we say more? IBM simply loved our innovation and keeps coming back for more demos. We are proud to be one of the companies approved to work with this venerated brand.
"Showing creativity within IBM’s strict brand guidelines can be quite challenging at times. However, the Tangence team showed impressive skills in transforming our presentations. With the added bonus of an extremely responsive team with quick turnaround, Tangence has been a pleasure to work with. Great work, keep it up!"
- WW Program Manager
|
|
