Amdocs Innovates its Marketing too
Amdocs is the market leader in customer experience systems innovation. One of their challenges is to maintain brand consistency in an environment where presentations are being created by multiple teams and offices around the globe.
Tangence was chosen by Amdocs to provide high-quality presentation support while retaining brand consistency worldwide.
Background
Amdocs faces an issue common to most global companies: How to keep its brand and messaging consistent when assets are created around the clock and around the globe. Decentralizing the production creates local efficiencies but leads to brand inconsistencies. Centralizing the production is efficient, but traditionally a very expensive proposition, especially if the branding is managed in US or Europe.
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The Solution
Tangence proposed the creation of a global creative studio for Amdocs. The execution team is based in India to provide cost efficiencies. Presenters are also supported by a 24-hour account management team with dedicated account managers for North America, EMEA, and Asia-Pacific.
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The Result
Presenters in Amdocs have a centralized location for presentation support. Amdocs maintains brand consistency across all its presentations at a fraction of the cost of a traditional approach.
"This is great quality work. The slides look really good. Very impressed with how your team has made them look visually more arresting and professional. Many thanks"
- Consulting Manager
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