'All-in-One' Marketing
Out of the box marketing ideas mixed perfectly with latest technology- that’s what Tangence offered this client.
Our all-inclusive blend of marketing services helped this client reinvent its market presence with an impact in a fiercely contested market domain.
Background
A leading provider of enterprise-class SaaS solutions for talent management was urgently looking for a broad range of marketing-communication services and materials that enabled them to communicate the benefits of their offering to meet the rigorous demands of customers in a volatile economic environment.
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The Solution
We custom developed a unique "On-Demand" marketing solution that effectively communicated the company’s value proposition as relevant and compelling at a time of drastically shrinking budgets.
Beginning with the refurbishing of the website and marketing collateral, we moved on to develop innovative solutions that included customer testimonials in a Flash video player, an ROI calculator by which prospective customers could quantify productivity gains, new webinar services, a list creation solution and a new model for search engine optimization (SEO).
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The Result
We successfully delivered a powerful, versatile, and impactful comprehensive marketing program that communicated our client’s competitive advantage in a hotly contested marketplace.
"Being flexible and less costly, and delivering service-on-demand, isn't enough. In the end, you have to deliver a high quality product, whether it's images for a new presentation, registrations for a webinar, or a whole new microsite. And this is exactly what we got from Tangence."
- Senior Vice President, Marketing
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