Genesys Spawns Campaigns
Tangence gives Alcatel-Lucent the combined power of experience, testing, and execution to actively engage their audience through strategic email campaigns.
Background
One of the subsidiaries of Alcatel-Lucent, is extremely aggressive in using email marketing for its marketing. The number of campaigns executed each month balloons quite rapidly due to their multiple product lines. The client’s marketing team had recently decided to standardize its marketing on the Silverpop B2B Engage email marketing platform. They were looking for a partner for managing the platform and for execution support for all its campaigns.
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The Solution
Tangence was chosen to provide email marketing support for Alcatel-Lucent’s marketing team. Tangence had the technical and email marketing expertise to manage the email marketing platform and campaign execution. And, leveraging its Indian execution team to provide support, Tangence was able to significantly reduce program costs, and yet provide a high level of customer support.
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The Result
"Thank you Tangence for executing our email campaigns with great efficiency and accuracy. We love the results and the costs as well! Tangence team is doing a great work."
- Senior Manager, International Marketing
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